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iPad’s First Victory February 1, 2010

Posted by pupfiction in Uncategorized.
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Just as we had predicted (with the help of Flavorwire), Apple has helped to force the e-book market into a new model, taking power away from Amazon and back to the publishers. While this seems like a victory for us as readers, breaking the monopoly that Amazon held over the e-book market, it means increased prices across the board. As library denizens and vigilant defenders of copyright this might not mean much to us but is it enough to force more people into committing e-book piracy? In The Millions article “Confessions of a Book Pirate”, the “book pirate” says that he does, “not buy DRM’d ebooks that are priced at more than a few dollars, but would pay up to $10 for a clean file if it was a new release.” Key words: up to $10. The “pirate” has a lot of good arguments about why e-books should be cheap, including the very convincing one that e-books cost little to nothing to reproduce. While angered e-book fans may be tempted to illegally download copies, publishers are happy with the decision, so happy, in fact, that they have agreed to limit their digital profits. So while the prediction that iBooks and the iPad will break the monopolization of e-book sales has come true, the other prediction, that iBooks will do to the publishing company what iTunes did to the music industry, has turned out to be completely false. By putting prices back in the hands of publishers, Apple has done the exact reverse –empowering and assisting the already struggling publishing industry. Are Jobs and his cohorts the silent saviors of the publishers or is this thwarted prediction a necessary result of destroying Amazon’s vice grips on the industry?  What do you think?

From AdaFruit's Flickr stream, Creative Commons licensed

Read the New York Times full article on Amazon’s new ebook policies here.



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