How Low Can They Go? October 20, 2009Posted by dataduchess in Uncategorized.
Tags: Amazon, B&N, books, borders, NYTimes, Wal-Mart
Late last week, Walmart.com announced it was going to sell pre-ordered copies of 10 highly anticipated books to be released in November for the low price of only $10 each. This didn’t sit well with Amazon.com an online outlet known for usually selling books cheaper than anyone else. According to an article in the New York Times this started a price war between the 2 outlets that left Wal-Mart charging only $8.99 and Amazon charging $9.00 for several new anticipated best-sellers.
Several interesting points made in this article, including that with Wal-Mart and Amazon’s price-cutting, even the big-box bookstores like Borders and Barnes & Noble cannot compete, let alone the small independent booksellers that are already threatened by the big chains. Also, what will this mean for the publishing industry? This might be a temporary publicity stunt to draw attention to Wal-Mart’s book sales, but if prices are driven down, will publishers be able to stay in business?
I happen to love B&N, its one of my favorite places, especially since I don’t have an independent bookseller nearby. I think books are overpriced as it is, and since I buy so many anyway, I usually try to find the lowest price, especially on expensive new releases. But I would rather not buy the books at all than support a movement that could potentially destroy the very industry it is promoting.
What do you think – do you have a store to which you are a loyal customer, no matter how cheap Wal-Mart and Amazon go? Or do you want your books as cheap as you can get ’em?